How Buffalo Wings & Rings Erbil Became the Ultimate Home of Football for FIFA World Cup 2026
The FIFA World Cup 2026 presented Buffalo Wings & Rings with an opportunity to create Erbil’s ultimate football destination. From June 12 to July 19, 2026, both our Dream City and Empire Pearl branches became the true home of football in Erbil, bringing thousands of fans together through an electric atmosphere, great food, and non-stop tournament action.
The Campaign in Numbers
Total Footfall: 35,800 Guests (22,800 at Dream City | 13,000 at Pearl)
Digital Reach: 8.5 Million Views across social media
Match Coverage: 65+ Screens combined across both locations
CAR GIVEAWAY & UNSTOPPABLE GIFTS
While the football on screen was legendary, the real action happened with our massive tournament giveaways. Backed by 7 amazing sponsors, we took rewards to a whole new level for our guests:
THE GRAND PRIZE CAR: Throughout the 5-week tournament, every visit earned guests raffle entries, culminating in our biggest moment yet—giving away a brand-new car to one lucky winner!
Countless Gifts & Giveaways: We showered fans with prizes at every single match, handing out phones, PS5s, exclusive sponsor merch, and vouchers.
A Quick Look at the Fan Experience
To keep the energy sky-high from kickoff to the final whistle, we packed the entire month with quick-burst entertainment and venue upgrades:
Stadium Transformation: Both branches were outfitted with stadium arches, turf flooring, live bracket walls, and elevated seating layouts for perfect viewing.
Interactive Match Games: Fans enjoyed decibel meter flash discounts, pre-match spin-to-win wheels, and football shooting challenges.
Thank You, Erbil!
A huge thank you to our 7 sponsoring partners for making these epic giveaways possible, and to the 35,800 fans who made Buffalo Wings & Rings the place to be. See you at the next big game!
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